Renting your apartment: 3 tips for creating a successful ad

In most countries, it is the owner who offers to rent his apartment through classified advertisements or marketing by a real estate agency. In French-speaking Switzerland, when a tenant wishes to leave his accommodation before the end of the lease, he must himself find a replacement tenant. A few tips are therefore necessary to create an attractive and effective ad. Follow the guide, follow SherlockHomes.

Rent your apartment thanks to clear and precise indications

You have found your future home and now want to find a replacement tenant. You naturally wonder how to rent your apartment quickly. It starts with creating an ad, but you’re not a real estate agent. SherlockHomes reveals the secrets of a clear and precise ad to rent your apartment without stress:

  • Write an advertisement as clearly and concisely as possible;
  • Specify the street of the flat, its surface, the number of rooms and the amount of the rent. These are the first selection criteria;
  • Focus on the strengths of the flat for rent.

How to write a real estate ad?

Avoid superfluous details, and focus on what matters. In reality, it is enough to put yourself in the position of a prospective tenant, a position you know well. Of course, it's not about writing a novel and telling the story of the property. Just be factual. Don't forget that when you are looking for a rental property in Switzerland or elsewhere, you are mainly checking that your criteria are met. As for the rest, it is often a matter of perception and image. It is good to remember this when you are wondering how to write a property advertisement.

Writing a property ad: the surface area and number of rooms

To rent your flat, you need to make a few essential clarifications. Some of them are indispensable. For example, it is impossible to publish an advertisement for a property without giving the surface area. If you do not know the surface area or are unsure, refer to your rental agreement. Logically, the living area should be mentioned by the landlord or the person who drafted the lease. The same applies to the number of rooms. You should state how many rooms the flat has, or whether it is a studio. 

Another tip for anyone who wants to know how to write a property advertisement: when it comes to rooms, some of them may not have a window or a real door. Even if this is a weak point, it is better to announce it, because it is often a hindrance and could waste your time and that of your visitors.

Writing a property ad: location

This depends on the location of the proposed rental property in Switzerland. If the property is located in a large city such as Geneva, Basel, Zurich or Lausanne, it is not sufficient to indicate the municipality. It is necessary to specify at least the area, or even the district or street of the flat. The same advice as above: even if the district is not highly rated, it is better to lay your cards on the table. On the other hand, if this is the case, do not hesitate to compensate for this information by making sure that the area is quiet and/or green. Location plays an essential role in the choice of a property. You can also explain that the property is located close to shops, public transport or schools. For a village or a small town, remember to mention the canton and the possible proximity of big cities.

Writing a property ad: rent and highlights

One of the first selection criteria is the rent. You have probably never seen an advertisement for an unpriced flat. So keep it classic. In addition, as an outgoing tenant, you should mention that you are taking over a lease with the landlord, and indicate the expiry date.

Moreover, when you try to find out how to write a real estate ad, you sometimes ask yourself too many questions until you forget the essential. Your rental in Switzerland is a little paradise. Shout it out! Do not hesitate to highlight the strong points of the property, while trying to remain objective. Is the property on the top floor? Do you have a south-facing terrace? Do you have a fantastic view of the mountains or Lake Geneva? Do you have a lift? Does the owner of your furnished property have very good taste in decoration? Tell us about it!

Rent your apartment thanks to photos that highlight it

Some rental candidates enter a series of criteria during their search and then only click if the photo that accompanies the ad appeals to them. Renting one’s apartment is ultimately advertising one’s accommodation. It may be obvious, but it is necessary to restore his property. Make the necessary small repairs, a large tidying up and a spring cleaning. Depersonalize the rooms by removing personal frames, collections of all kinds and other travel souvenirs so that the candidate projects himself more easily. Then take a few shots in the best possible light conditions.

Rent your apartment thanks to a wide distribution

When you wonder how to rent your apartment quickly, time is running out. Renting an apartment can be very fast if your ad is well written, well illustrated but above all if it is well distributed. By creating an account with SherlockHomes , the Romand real estate detective, your apartment rental ad will be widely relayed among rental candidates. The takeover of the lease can then be done very easily since SherlockHomes takes care of planning the visits and transmitting the file of the potential future tenant to the management.

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